The Social Media Influencer Academy program provides hands-on training to build successful personal brands across platforms like Instagram, YouTube, and TikTok. It covers content creation, audience growth, monetization strategies, and brand collaborations, preparing individuals for a professional career as social media influencers.
Are you ready to break into one of the most exciting and fastest-growing careers in the digital world?
Join our exclusive LIVE webinar and take the first step toward becoming a highly paid, in-demand social media influencer – no prior experience required!
Here’s what you’ll gain:
Discover life-changing career opportunities in the creator and influencer economy
Learn how to turn content creation into real, scalable income
Join a booming industry that brands are investing billions into every year
Learn from expert creators with real-world influencer experience
Get insider guidance on how to build, grow, and monetize your personal brand in just 12 months
Don’t just follow trends – become the trendsetter.
Click the button below to reserve your spot now – spaces are limited!
Expanded Weekly Curriculum Overview
Week 1: Foundations of Social Media Strategy
Participants will analyse algorithmic content surfacing on TikTok, YouTube Shorts, and Instagram Reels using side-by-side content trend mapping. They will use Notion to construct brand mission boards, content themes, and multi-platform storytelling architecture. HubSpot’s Persona Generator is employed to create segmented audience profiles for 3 brand types. In breakout groups, learners will compare content roles using professional briefs and create draft brand voice guidelines using tone sliders and mood boards in Canva.
Week 2: Visual & Video Content Mastery
Students storyboard and shoot mobile content, applying rapid editing workflows in CapCut and DaVinci Resolve for platform-specific cuts. They use RunwayML for automatic background removal, subtitle syncing, and motion retargeting. Typography and layout techniques are practiced through carousel design in Canva. An A/B testing protocol is followed where students upload videos with alternate thumbnails, captions, and titles to test hook effectiveness.
Week 3: Copywriting, AI & Content Automation
Students explore and refine hook/caption writing by engineering prompts in ChatGPT to reflect different tones and campaign goals. They generate post variations in Jasper.ai and Copy.ai, and practice SEO-based content using trending hashtags and keyword groupings. Using Later, students deploy automated post sequences and compare performance of human vs. AI-generated copy in controlled trials. A hands-on challenge includes scheduling a themed week of posts with real-time chat-based feedback.
Week 4: Social Media Analytics & Reporting
Learners export insights from TikTok and Instagram to identify audience behaviour and peak interaction times. They use UTM builders to tag and trace campaign performance and embed those in posts tracked via Google Analytics. Students build Data Studio dashboards incorporating pie charts, time-based comparisons, and engagement conversion funnels. A real-time performance issue (drop in story reach or follower rate) is assigned for teams to troubleshoot and report on.
Week 5: Paid Ads & Influencer Marketing
Students simulate a Meta Ads campaign using sandbox tools, configuring ad sets, creative split testing, and placement targeting. They use CreatorIQ or mock tools to assess influencer engagement stats and alignment, writing simulated outreach emails with brand briefs. Google Sheets is used to calculate influencer campaign ROI using CPM and conversion estimates. Peer teams role-play as creators and brands negotiating a sponsored post agreement.
Week 6: Entrepreneurial Mindset & Digital Monetization
Students select one content theme (fitness, fashion, gaming, etc.) and design a monetizable digital product. Using Canva and Gumroad, they build sales page mockups with embedded testimonials and email collection forms. Lead magnet concepts (checklists, mini eBooks, discount codes) are developed and integrated using Linktree call-to-actions. Stripe test mode is used to simulate product checkout, analysing drop-off points in the sales funnel via customer journey mapping.
Week 7: Brand Building & Community Management
Learners build a Discord server with roles (moderator, super fan, bot), set permissions, and configure basic bots for auto-messaging. They use Brand24 to track sentiment from selected keywords and develop real-time response frameworks for negative mentions. Hootsuite is used to plan community-led content based on UGC strategies. Students script a content crisis (e.g., negative review or DM leak) and simulate moderation and recovery protocols.
Week 8: Pitch, Portfolio & Digital Showcase
Students compile a full social media portfolio hosted on Carrd or Notion, linking video content, strategy decks, analytics, and product examples. They record pitch videos in OBS Studio, add branded overlays and voiceovers, and export final edits via CapCut. Using Gamma, they create dynamic pitch decks for review by peers and mentors. A final showcase involves presenting their digital brand, campaign performance, and monetization pathway to a panel.
A Social Media Influencer career will boost your future because:
- The creator economy is one of the fastest-growing industries worldwide, with influencers in high demand across every major platform.
- Brands are shifting marketing budgets from traditional advertising to influencer partnerships and creator-led campaigns.
- Successful social media influencers can earn anywhere from £50k to £150k+ per year, depending on niche, audience size, and monetization strategy.
- Social media platforms like Instagram, TikTok, YouTube, and LinkedIn continue to see massive user growth and engagement.
- Over 80% of global brands now work with influencers to promote products and services.
- There is a strong shortage of skilled, consistent, and professional content creators, especially in niche markets.
- Influencer marketing is an ideal career path for career changers, freelancers, and entrepreneurs looking for flexible and scalable income.
Anyone who wants to learn! Optima provides all the help and support you need
Our training programme is designed around getting you the skills and certifications you need to become a knowledgeable specialist and in the most efficient way possible.
No experience required!
The AI Academy program provides training for AWS certifications. It covers various AI-related topics such as machine learning, deep learning, and natural language processing, preparing individuals for a career in the AI industry.
Build your future in the AWS Cloud.
The only set of training programs and offerings built by the experts at AWS.
AWS Certified Cloud Practitioner :
The AWS Certified Cloud Practitioner(CLF-C01)examination is intended for individuals who have the knowledge, skills, and abilities to demonstrate basic knowledge of the AWS platform, including available services and their common use cases, AWS Cloud architectural principles (at the conceptual level), account security, and compliance. The candidate will demonstrate an understanding of AWS Cloud economics including costs, billing, and analysis, and the value proposition of the AWS Cloud.
The AWS Certified Solutions Architect-Associate :
The AWS Certified Solutions Architect-Associate(SAA-C02)examination is intended for individuals who perform in a solutions architect role. This exam validates an examinee’s ability to effectively demonstrate knowledge of how to architect and deploy secure and robust applications on AWS technologies.
The AWS Certified Certified Big Data – Specialty :
The AWS Certified Certified Big Data – Specialty certification is intended for individuals who perform complex Big Data analyses. This exam validates advanced technical skills and experience in defining and architecting AWS Big Data services with the ability to explain how they fit in the data life cycle of collection, ingestion, storage, processing, and visualization
The AWS Certified Machine Learning – Specialty :
The AWS Certified Machine Learning – Specialty (MLS-C01) exam is intended for individuals who perform an artificial intelligence/machine learning (AI/ML) development or data science role. The exam validates a candidate’s ability to design, build, deploy, optimize, train, tune, and maintain ML solutions for given business problems by using the AWS Cloud.
AWS Certified Cloud Practitioner
Exam Details :
Format : Multiple choice, multiple answer
Type : Foundational
Delivery Method : Testing center or online proctored exam
Time : 90 minutes to complete the exam
AWS Certified Solutions Architect – Associate
Exam Details :
Format : Multiple choice, multiple answer
Type : Associate
Delivery Method : Testing center or online proctored exam
Time : 130 minutes to complete the exam
AWS Certified Big Data – Specialty
Exam Details :
Format : Multiple choice, multiple answer
Type : Specialty
Delivery Method : Testing center
Time : 130 minutes to complete the exam
AWS Certified Big Data – Specialty
Exam Details :
Format : Multiple choice, multiple answer
Type : Specialty
Delivery Method : Testing center or online proctored exam
Time : 130 minutes to complete the exam
AWS Career will boost your career because:
– Amazon Web Service (CSA) certification is rated as the most valued IT Certification globally.
– In the latest Magic Quadrant report release by Gartner, AWS maintained its position as the king of cloud infrastructure as a service (IaaS) provider.
– The average salary of AWS Certified Professionals is between £85-110k.
– AWS market is expected to reach more than £22 billion by the end of 2020 at a CAGR of 22%
– Over 80% of World’s largest corporations use AWS
– There is a huge still shortage for cloud computing professionals
– AWS is a leading choice for career changers as well as upskillers
Anyone who wants to learn! Optima provides all the help and support you need
Our training programme is designed around getting you the skills and certifications you need to become a knowledgeable specialist and in the most efficient way possible.
No experience required!
The AI Academy program provides training for AWS certifications. It covers various AI-related topics such as machine learning, deep learning, and natural language processing, preparing individuals for a career in the AI industry.
About AI Academy:
Build your future in the AWS Cloud.
The only set of training programs and offerings built by the experts at AWS.
The AWS Certified Cloud Practitioner(CLF-C01) examination is intended for individuals who have the knowledge, skills, and abilities to demonstrate basic knowledge of the AWS platform, including available services and their common use cases, AWS Cloud architectural principles (at the conceptual level), account security, and compliance. The candidate will demonstrate an understanding of AWS Cloud economics including costs, billing, and analysis, and the value proposition of the AWS Cloud.
The AWS Certified Solutions Architect Associate(SAA-C02) examination is intended for individuals who perform in a solutions architect role. This exam validates an examinee’s ability to effectively demonstrate knowledge of how to architect and deploy secure and robust applications on AWS technologies.
The AWS Certified Data Engineer Associate validates skills and knowledge in core data-related AWS services, ability to ingest and transform data, orchestrate data pipelines while applying programming concepts, design data models, manage data life cycles, and ensure data quality.
The AWS Certified Machine Learning – Specialty (MLS-C01) exam is intended for individuals who perform an artificial intelligence/machine learning (AI/ML) development or data science role. The exam validates a candidate’s ability to design, build, deploy, optimize, train, tune, and maintain ML solutions for given business problems by using the AWS Cloud.
Benefits :
AWS Career will boost your career because:
– Amazon Web Service (CSA) certification is rated as the most valued IT Certification globally.
– In the latest Magic Quadrant report release by Gartner, AWS maintained its position as the king of cloud infrastructure as a service (IaaS) provider.
– The average salary of AWS Certified Professionals is between £85-110k.
– AWS market is expected to reach more than £22 billion by the end of 2020 at a CAGR of 22%.
– Over 80% of World’s largest corporations use AWS.
– There is a huge still shortage for cloud computing professionals.
– AWS is a leading choice for career changers as well as upskillers.
Prerequisite :
Anyone who wants to learn! Optima provides all the help and support you need
Our training programme is designed around getting you the skills and certifications you need to become a knowledgeable specialist and in the most efficient way possible.
No experience required!
What skills will you learn?
Social Media Strategy & Growth
Content Creation & Video Production
Copywriting, AI & Automation
Analytics & Performance Tracking
Paid Advertising & Influencer Marketing
Digital Entrepreneurship & Monetisation
Brand Building & Community Management
Professional & Career Skills
Jobs that use Architect Academy
– AWS Cloud Architect
– Key Account Manager, Cloud
– Cloud Sales & Purchase Manager
– Cloud Software Engineer
– AWS Networking Specialist
– AWS System Integrator
– AWS Big Data Specialist
– Data Scientist
– Machine Learning Engineer
– Cloud Security Engineer
Career Opportunities
- Social Media Executive
- Content Creator (Short-Form Video)
- Social Media Manager
- Influencer Marketing Executive
- UGC (User-Generated Content) Creator
- Digital Marketing Assistant
- Community Manager
- Freelance Social Media Consultant
- Personal Brand / Influencer Entrepreneur
- Digital Product Creator
